Events Marketing Strategies

Get Seen, Get Remembered

When attending conferences, trade or sales exhibitions it's all about promoting your company or company's image. The most important thing is to stand out and for people to remember your company after the event is over. What better way to get your name out there with maximum impact and be remembered than with subtle branded equipment?

Promotional Clothing

What your staff can do for you:

• Clothing
• Customer contact
• Give-aways

Your staff are the most important advertising tool at these types of events. They can be used as a walking brand to promote every part of your company to a wide audience. One of the first thing people see will be your staff, think about the difference it would make if they were to be wearing clothes brandishing your company logo while wearing a security or name badge customised with your company name. They could be speaking to people and at the same time be holding a customised clipboard and a personalised pen, while handing out personalised carrier bags containing low cost branded merchandise to represent your company. They could replenish their supplies from a conference bag with your logo printed on the side with conference balloons tied to it.

Conference Gifts

If you are an IT company and are attending an IT conference, there is no point in giving out pens and paper to people when they will most likely end up putting it into a drawer somewhere never to be seen again. Items such as personalised Post-it notes or some low cost USB Flash drives or similar devices offered by Brilliant Promotions may be a more suitable choice. Always be sure to choose items that people attending the conference can use after they leave, so they have a permanent reminder of your company.

Conference Size

Always remember to consider the size of the conference, if there will be a large amount of people attending, be sure to concentrate more on more low cost solutions as you can get more for your budget and will be able to give more customised products away to people. You may need to move away from the relevancy aspect a little, by using items such as branded key rings, stationary or business card holders. Perhaps even consider the fact that a lot of the people attending may give the items to their children, or may even play golf, so branded golf balls or other golf related products from Brilliant Promotions may be deemed more suitable. If the conference is small, with less people, you could consider getting a lower number, but more relevant and quality items they will be sure to use again and again.

Brilliant Promotions can offer you solutions to all of these ideas and many more, just ask our helpful sales team to help you choose the most suitable solution for your marketing campaigns.