




03 April 2008
Brilliant Promotions promotional USB products are ROHS compatible and certified and all products are CE marked. We have numerous checks along the production line. This starts from sourcing the components and end with the final quality check before dispatch to our customers:
For USB manufacturers who are competing on price in order to win customers, they are under pressure to reduce costs and maintain margin. This will lead to a reduced level of product quality. Brilliant Promotions wish to make it clear that we are focused on providing competitive pricing but delivering high quality personalised USB flash drives by cutting out the middleman and controlling the manufacturing process.
These are the number of checks we conduct for a single run of branded USB memory drives:
Some USB memory factories may try to deceive their customers...
Masking
Some factories use a flash chip which is smaller than marketed (i.e. use 16MB and marketed as 1Gbyte.) and use a masking technology to misguide the user.
This is done by exchanging a controller chip on the personalised USB memory stick fooling the operating system that the full nominal capacity is available.
These USB memory sticks will function as normal if they just store a small quantity of data but they will lose information as soon as they try to save more than 1Gbyte.
Flash Chip
The flash chip determines the capacity of the promotional USB memory stick. In order to reduce cost an increasing number of manufacturers use rejected or recycled chips. These flash chips have been discarded by the likes of Toshiba and Samsung and they can be brought for a fraction of its normal cost.
Using these USB memory sticks can cause the user’s PC to crash and lose data or corrupt files.
PCB board
There are over 4000 different types of material that can be used to manufacture a PCB board. These materials include glass fibre, plastic and paper. To reduce cost some factories mix more expensive materials (plastic) with paper but if that proportional is too high then over time the PCB board are more likely to crack and break substantially reducing the life span of the USB memory stick.
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